Loyalty & marketing

• Offers to individuals or player segments
• Predefined actions based on our experience
• Supports cross-sell, up-sell, reactivation and information campaigns

Our portfolio also includes a unique loyalty program that supports all products in an online and “land-based” mode. The program saves all data and is thus able to effectively assess individual business transactions.

Access to marketing and individual campaigns management is provided to a system operator, who communicates with existing and prospective customers directly, without any need for supplier’s intervention. The loyalty program supports many marketing tools that may be used as output or reward for specified transactions. The most common ones include email newsletters and bulletins, gifts (t-shirts, hats, etc.), financial bonuses, loyalty points/credits, etc.

The program also supports categorization of registered player in different player categories/levels (e.g. silver, gold, and VIP). These players are then directly presented with special offers, services, or bonuses relating to specific levels. With regard to fixed-odds betting players, this concerns free tickets to games, various bonuses, and other perks.